About Northlight
Who is behind Northlight Coaching — twelve years scaling operations teams, now coaching founders and senior leaders full-time.
About
Twelve years in the operator seat.
Northlight Coaching was founded by Marcus Hale after twelve years scaling operations teams through high-growth phases — the part where the playbook stops working and leadership becomes the bottleneck.
The practice is deliberately small: a handful of 1:1 clients and a few team intensives a quarter. Every engagement is grounded in the same operating system — three priorities, one scorecard, a weekly rhythm — adapted to how your team actually works.
Operator first
Frameworks that survived real P&L pressure, not theory from a slide deck.
Independence by design
Every engagement ends with your team running the system without a coach in the room.
The practice
How Northlight got here.
2012
The operator years
Scaling operations teams through three high-growth phases — where the playbook stopped working and leadership became the bottleneck.
2019
Northlight founded
The first cohort of founder clients, built around the 90-day operating sprint that is still the core engagement.
2024
The 100th sprint
The operating system has now run in more than a hundred founder-led teams — software, trades, and professional services.
Results
Leaders who stopped firefighting.
“We went from three conflicting roadmaps to one scorecard the whole team runs. I got my Sundays back and revenue still grew.”
“The weekly rhythm Marcus built with my leads survived his departure — that is the real test, and it passed.”
Ready to trade firefighting for focus?
Book a 30-minute discovery call. You will leave with a clear read on where your pressure comes from — whether or not we ever work together.
Book a discovery callNo pitch decks. No retainers sold on the first call.